MySpace has partnered up with corporate sibling Fox News to launch the MySpace uReport community, a new hub within the social-networking site designed to showcase journalism produced and contributed by average citizens.
Fox News launched its uReport program two years ago on the heels of similar initiatives from CNN (iReport) and MSNBC (First Person). Each program encourages average users/viewers to contribute photos and videos of breaking news events. From time to time, user-submitted materials was used on air during Fox News broadcasts.
Now, Fox News is looking to unearth citizen journalists within the vast and likely younger-skewing MySpace community. Initially, the new uReport channel is soliciting content from users for the pre-set categories USA, World, Entertainment and Politics—while enticing them with the possibility that their photos or footage will be used by Fox News or Foxnews.com. Any user can upload content, though Fox News staffers will curate and edit what content makes it onto the MySpace uReport community—as well as the network’s own properties.
Beside user-generated fare, the new channel also serves as a promotional platform for Fox News, featuring links to profiles of Fox News anchors and host like Greta Van Susteren and Bill O’Reilly.