Condé Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Condé Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form digital series and will premiere 40 new ones in the next year during the company’s fifth annual Digital Content NewFronts presentation today in New York.
“With the current media environment and advertisers feeling that there is a lot of uncertainty out in the marketplace, we’re presenting a proposition that has quality, scale and relevance all packaged together,” Dawn Ostroff, president of Condé Nast Entertainment, told Adweek. “So, we’re looking at the kind of content that we make in different verticals from food and politics to beauty and home, travel, men’s lifestyle and sports, and we also have every kind of content from docs, scripted, comedy, how-to to celebrity. It’s a wide array in terms of what we’re able to offer from our trusted brands.”
Ostroff continued, “We are a one-stop shop, and we make it very easy for the advertisers to know what they’re getting.”
Returning series include Vogue’s 73 Questions, Wired’s Google Autocomplete, and The Resistance hosted by Keith Olbermann, Allure’s Beauty Trend Evolutions, Glamour’s Perfect Match, Vanity Fair’s Celebrity Readings and Secret Talent Theater, Bob Appetit’s 24 Hours Working Straight at…, W’s The Screening Room, and Golf Digest’s Golf Challenge.
Viewers can watch all of those series on CNE’s streaming video platform, The Scene, which was recently reimagined to focus on multicultural young women and include more celebrity, fashion and lifestyle content.
Here’s a look at some of CNE’s upcoming series:
New Documentary Series
- Through the Fire, directed by Rod Blackhurst: The series takes a closer look at the legacies of the 19 Granite Mountain Hotshots, who perished during a 2013 wildfire in Yarnell, Ariz. (The event is also the subject of a film produced by Condé Nast Entertainment based on an article in GQ to be released by Sony in October.)
- Generation US, directed by Morgan Spurlock: The series takes viewers across the country, highlighting people of the same demographics and circumstances in different geographic regions. “Generation US” will ultimately examine the issues and experiences that divide and unite us.
New Digital Series
- Broken, The Scene: Former and current couples come together with the hope of finding closure. The couples confront each other openly and honestly about infidelity, resulting in an emotional and cathartic conversation. The pilot episode aired in February, drawing more than 55 million views and spawning the hashtag#hurtbae.
- Pop Feminist, Teen Vogue: Teen Vogue entertainment editor Sandra Song breaks down the latest pop-culture events through an “intersectional feminist” lens.
- Back-to-Back Chef, Bon Appétit: In just 15 minutes, a celebrity chef challenges a home cook to create one of his or her signature dishes. There’s one catch: They can’t look at each other. Standing back to back, the duo can only communicate verbally.
- Tech Support, Wired: Celebrities use Twitter to answer real-time questions on often surprising areas of expertise.
- Actually Me, GQ: A celebrity goes undercover on the internet and responds to comments on Twitter, Reddit (which is owned by Condé Nast), Facebook, Quora and YouTube.
- …In 2 Minutes, Glamour: The scripted, live-action series breaks down the signs and symptoms of our biological processes and the science behind them. In the first episode, “Your Period in 2 Minutes,” an actress portrays all of the relatable physiological changes that a woman experiences during her monthly cycle.