Hearst Corp. has long had to live in Condé Nast’s shadow, never quite as big—or as prestigious—as its rival.
But now, as Adweek reported first, Hearst is nearing a deal to buy Lagardère’s international magazine business, including U.S. arm Hachette Filipacchi Media (Elle, Elle Decor, Woman’s Day) and Elle’s 43 editions around the world. Hearst would emerge, at least temporarily, with the No. 2 position in market share, surpassing Condé Nast and coming just behind No. 1 Time Inc., per Publishers Information Bureau.
The biggest competition may come in the hotly contested categories of fashion and shelter where Hachette would give Hearst a leg up on Condé Nast. Here’s how the two will stack up in key areas.