CBS Won't Let the Winter Olympics Interfere With Its Promo Plans During the Grammys

Last year’s ceremony was 2017’s second most-watched non-sports telecast

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Other than NFL playoff games, there’s no bigger annual spotlight for CBS than the Grammy Awards, which airs Sunday.

Last year’s show was 2017’s No. 9 most-watched single telecast by Nielsen, with 27.6 million viewers in Nielsen’s live-plus-seven ratings. It was the only non-sports entry on the top 10 list (other than The Oscars on ABC, which ranked fifth overall with 34.2 million) and was almost 10 million ahead of the most-watched regularly-scheduled program—Sunday Night Football, which averaged 18.6

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in