BuzzFeed Pulls Out of IAB NewFronts to Host Its Own 'Experiential Event'

Clients will get a 'peek under the hood'

For the first time since its debut in 2014, BuzzFeed will not participate in this year’s Digital Content NewFronts presentations.

NewFronts, a two-week series of panels and presentations put on by publishers and platforms in partnership with the Interactive Advertising Bureau, is a way for those companies to show potential advertisers and marketers their different content approaches.

BuzzFeed has chosen, along with Yahoo, to remove themselves from this year’s schedule. The company will still provide information and inside looks to clients, but as a separate event outside of the NewFront schedule.

“We’re really interested in building a deeper engagement with our clients,” Laura Henderson, svp of marketing for BuzzFeed, told Adweek.

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