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The speed of technological development these days makes the pace of the presidential election cycle seem absolutely glacial. Last time around, Barack Obama was hailed for his grasp of new media—which included a massive text messaging campaign as a core component of his get-out-the-vote operation. In the age of Twitter, that sort of thing seems ancient.
These days, the talk has turned not only to Tweets but to Facebook and ad interactivity. At a roundtable discussion between former Obama senior advisor David Axelrod and former George W.
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