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Topic: Valentine's Day

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver

Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

Sour Patch Kids Taps Fan Fiction Writers to Woo Teens on Valentine's Day

The new social media influencers?

When you think of influencer marketing, Vine, Instagram and YouTube personalities probably come to mind. But the folks at Sour Patch Kids think they've found a new, creative group to…

Tinder Shuts Down Gap's Pants Party Because Campaign Violated Terms of Service

Brand posted unauthorized marketing

Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms…

Need a Valentine's Day Date? Match and Starbucks Have Plans for You

App plays cupid at the coffee shop

Ah, Valentine's Day. The holiday conjures images of Paris, romantic candlelit dinners and…Starbucks? This year, dating site Match and Starbucks are making it easier for singles to couple up at…

Valentine's Day Spending Is Projected to Reach $18.9 Billion This Year

With $703 million going to the dogs (and cats and other pets)

This Valentine's Day you're probably planning to shower your loved ones with special trinkets to show your love: jewelry, candy, a special night out, maybe some milkbones. Wait a second.…

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads

Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

Adweek's Top 5 Commercials of the Week: Feb. 7-14

Brands go for the gold, and for your heart. Vote for your favorite spot

It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All…

Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine's Day

Are you man enough for #DateInABox?

It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday…

Many Florists Barely Break Even on Valentine’s Day

Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

TGI Fridays Tries to Build Twitter Following With Chicken Wings

Valentine's Day should inspire many social media branding efforts

TGI Fridays will try to lure Twitter users with chicken wings during Valentine's Day week into becoming part of its following, which currently totals 63,100 on the social media platform. In…

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