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Topic: Twitter marketing

Church of Scientology Buys Promoted Tweets to Battle HBO's 'Going Clear'

Claims interest at 'an all-time high'

An HBO documentary that's critical of the Church of Scientology—Going Clear: Scientology and the Prison of Belief—had Twitter buzzing last night. The terms "Going Clear" and "Scientology" were both national…

#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian

Nissan wins most popular tweet

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine. In fact, the magazine, which featured…

NBA Stamps Its Twitter Handle on the League Ball

Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum

For as much as $100 million

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports…

4 Reactions to Twitter's Gnip Acquisition

Ad players weigh in

Twitter's decision to purchase long-time data partner Gnip will have far-reaching implications for social media marketers, per a snap poll of industry players today. Boulder, Colo.-based Gnip is one of a…

How Dunkin' Donuts Stores in Arizona Beat the Heat With Twitter

Needed a weather-friendly message

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

5 Reasons Why American Apparel Is Bullish on Twitter (And $50,000 Other Ones)

Marketing chief gives his rationale

Twitter and American Apparel are releasing a case study today, citing a campaign the manufacturer-retailer ran last year that garnered $50,000 in revenue for a single flash sale via the…

Peyton Manning's 'Omaha! Omaha!' Snap Count Creates Most Random Tourism Marketing Ever

Midwestern city jumps on real-time opportunity

During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in…

5 Awesome Branded Twitter Plays of 2013

Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

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