Topic: Twitter marketing
Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…
Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…
The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…
Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media…
Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…
Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…
Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…
The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…
Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out…
