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Topic: Sxsw

Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

Where the digital-only media company interacts with fans

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a…

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Anheuser-Busch pours itself into Austin

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is…

4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'

Sun protection, customized makeup and more

A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" From helping women find the right shade…

Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018

Kevin Plank says 'data is the new oil'

At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he…

Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands

High-end marketers lag behind in digital

Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on…

Why American Greetings Disrupted SXSW's Digital Spirit With an Analog Activation [Video]

The message? We all need to slow down

A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings…

Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New'

Robot chef Alexa is dishing out new recipes

Quaker has a new robot chef and her name is Alexa. The 135-year-old maker of oats is harnessing the power of artificial intelligence to help consumers make an oatmeal method as…

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most…

Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

A new level of loyalty

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like…

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