Advertisement

Topic: Sxsw

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

Tocquigny Gives the Ad People What They Want: Tacos and Beer

Decades-old digital agency still knows how to have fun

Specs Who Fom left: vice presidents Colin Gilligan, Chris Patten, Prentice Howe; president Tom Fornoff; CEO Yvonne Tocquigny What Digital ad agency Where Austin, Texas To appeal to SXSW attendees last year, Tocquigny created the…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

R/GA Takes Lead on Fossil's Social Media Efforts

Will help create 30th anniversary work

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content creation, publishing and campaign development…

Oreo Uses Twitter to Make 3D Cookies at SXSW

Brand feeds passersby in real time

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead…

Hopping Amtrak's SXSW Express

Government railroad's social media marketing seems just the ticket

These days, flying coach on any airline is so awful that it’s practically an ad by default for the train. But Amtrak, America’s long-suffering passenger railroad (which in fact carried…

Foursquare Will Sit Out This Year's Big SXSW Party

Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off…

Taking Gaming to Hollywood [Video]

These are the stories you should know about

Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview.  Links: Meet the Woman Behind Assassin's Creed A Marketer's Guide to SXSW Year of the Troll:…

A Marketer’s Guide to SXSW

Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

Advertisement