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Topic: Sxsw

Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers

Inside the Voorhes' editorial and brand work

If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer…

7 Intriguing Digital Marketing Stats From the Past Week

Snapchat is the king of conversation at SXSW

The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1. Snapchat doesn't even need an actual presence…

Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted

Targeting millennials by solving a consumer problem

American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand…

Does Yik Yak Have an Anonymity Problem? App Drew Criticism at SXSW

Co-founders' focus is 'building local communities'

Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers

No room for the old ad model in this brave new world

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Every year, the attendance grows and demographics…

5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub…

It's 'Boom Time' for Podcast Advertising. Ira Glass Just Hopes the Bubble Doesn't Burst

Host says more funds mean more journalism

Ira Glass, the radio host who became a podcast pioneer who became a movie producer, says the past few years have been a boon for podcast advertising. In fact, he…

NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist

Closing of the shuttle program confused folks

The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down. Americans…

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

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