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Topic: Social Media

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

Why Vanity Fair’s Caitlyn Jenner Cover Became Instantly Iconic

Plus, legends weigh in on other memorable mags

Vanity Fair made headlines this month with the release of its July 2015 cover, featuring a photograph of Caitlyn Jenner shot by Annie Leibovitz. It didn't take long for the…

Montel Williams Catches Big Flak After Tweeting That Civil Rights Activist Is 'No MLK'

Mocked for being a pitchman

Montel Williams, the talk-show host turned pitchman, stepped in it during the wee hours of the morning on Twitter. Just after 2 a.m. today, Williams tweeted at civil rights activist Deray…

5 Things Editors and Publishers Can Do to Survive Digital Disruption

Being genuine on all platforms is crucial

About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

Caitlyn Jenner Breaks President Obama's Twitter Follower Record

Fastest person ever to hit 1 million

Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." Under her…

'Married' Star Judy Greer Won't Get Sucked Into TV Binge-Watching

Instagram, however, is a different matter

Specs Age 39 Claim to fame Star of FX's Married (Season 2 premieres July 16); appears in Jurassic World (June 12) and Ant-Man (July 17); author of I Don't Know What You…

Robert Scoble's 22 Tips for Better Facebook Engagement

Including how-to info on increasing your reach

Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don'ts yesterday that is well worth the read for social-media marketers. Check out Scoble's…

Barack Obama Gets @POTUS, His Personal Twitter Handle

But what happens to it after he leaves office?

Late Monday morning, President Barack Obama tweeted from his new Twitter account, @POTUS, for the first time. Hello, Twitter! It's Barack. Really! Six years in, they're finally giving me my own…

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

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