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Topic: Social Media

10 Must-See Digital Marketing Stats From the Past Week

Data on everything from roast-beef nihilism to chocolate

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  1. According to NetBase's research, Dove's dark chocolate…

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content

Lexus, Crest and JCPenney test social media partnerships

On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture…

Taylor Swift's Cat Reenacted a Super Bowl Interception and Blew Up Instagram

This kitty clip is clutch

Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the…

How to Score a Job With Today's Top Media Brands (or Anywhere, Really)

Fusion HR chief talks etiquette, networking and self-awareness

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into…

Big Brands Got 105% More Twitter Engagement During Q4

Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

This Week's 10 Must-See Digital Marketing Stats

Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

Should Instagram Let Brands Target Users Based on Location?

Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

This Year's Super Bowl Ads Ignored Huge Social Opportunities

Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that…

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

Oh, Snap! Burger King Tweets a Little Snark About Outgoing McDonald's CEO

It's unusual to see references to executives in rivals' social streams

One day after McDonald's revealed that CEO Don Thompson was stepping down after a bad year for the fast-food chain, its chief competitor went there. We always welcome everyone. pic.twitter.com/KTmwCARsky — Burger…

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