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Topic: Social Media

Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy The red-hot singer's brand sizzles via social too

In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new "1989" album. And her big…

November 12, 2014, 3:10 PM EST

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

November 11, 2014, 6:02 PM EST

Should Target Put 'Alex' in an Actual Ad Campaign? Such a move could either be brilliant or turn dark, experts say

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? "Why not?"…

November 3, 2014, 6:42 PM EST

Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos A crafty holiday move

Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty…

November 3, 2014, 3:12 PM EST

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest Check out this week's top 10 branded spots

National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort. The publisher…

October 30, 2014, 11:08 AM EDT

Ello Assures It Won't Sell Ads (But That Doesn't Mean It Won't Make Money) 11-week old social network turns into public benefit corporation

Buzzy social network Ello—which prides itself on the fact that it doesn't sell ads or user data—reiterated its dedication to the cause on Thursday. In an email to users, the site's…

October 24, 2014, 4:36 PM EDT

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice 'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

October 23, 2014, 4:06 PM EDT

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

Here's Why Facebook Never Created a 'Dislike' Button Liking is universal, but negativity takes many forms, creator explains

As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the…

October 20, 2014, 11:26 AM EDT

Justin Bieber Makes Lame Italian Food Joke and Instagram Eats It Up Pop star is among the top social video brands

If you needed more proof that it's Justin Bieber's world and we are all just living in it, consider his latest social media triumph. So he's walking in a beautiful Italian…

October 17, 2014, 4:12 PM EDT

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