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Topic: Social Media

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The team's digital game is nothing but net

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding. The NBA's reigning champions, who advanced to the Western Conference Finals last…

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Adweek's new class of Media All-Stars

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

Hunting for a Job? Use These 4 Tips to Screen Your Social Presence First

How to vet yourself before employers do

Unlike in Las Vegas, what happens on the internet doesn't always stay on the internet. So if you're on the lookout for a marketing or media job, take a moment to…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell

Platforms like Facebook and Pinterest make up 1.5 percent of purchases

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and…

Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Reversing an earlier trend

Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male…

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Laundry Service spins off Cycle to make BuzzFeed-style content

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts. Nearly a…

Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co parlays yuletide work into official partnership

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a…

6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram and Twitter's tweaks alter strategies

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published…

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