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Topic: Social Media

Real-Time Marketing Isn't Just About Twitter MTV uses Snapchat, ESPN's on Twitter, and Hyundai works Tumblr

When MTV announced the nominees for next month’s Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it selected for the big reveal…

July 28, 2014, 8:16 PM EDT

Agencies Dissect Foursquare's Makeover A new logo, redesigned app, but what does it all mean?

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked…

July 24, 2014, 6:00 AM EDT

Foursquare Unveils Its Own New Logo (Don't Worry, It's SFW) Company also prepping an app redesign

Exactly one week after Airbnb's logo redesign went viral because people thought it looked like human genitalia, Foursquare is unveiling a new logo and app redesign. And fortunately for Foursquare,…

July 23, 2014, 12:27 PM EDT

Applebee’s Turns Its Instagram Over to Foodies for the Next Year In a bold UGC-only experiment

In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s.…

July 22, 2014, 5:00 PM EDT

Ford's Former Social Media Chief Takes Agency Role Scott Monty reenters the agency world at Shift Communications

Scott Monty, who left the Ford Motor Co. two months ago after a five-year run that made him one of the best known social media figures in the corporate world,…

July 22, 2014, 8:00 AM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Johnson’s Baby Latches on to Royal Toddler's Birthday to Build Social Strategy Goes after snap-happy millennial moms on Instagram

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram…

July 17, 2014, 5:33 PM EDT

Heineken's New Twitter-Based Service Helps Users Choose Their Next Adventure Brand's @wherenext service helps users find their city's hot spots

Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots. To use the service, consumers simply tweet @wherenext and geo-tag their location…

July 16, 2014, 4:16 PM EDT

Why Walgreens Bets on New York to Test Digital 3 pilot programs indicate big plans

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally. Duane…

July 16, 2014, 12:52 PM EDT

Who Exactly Is Seeing Your Pricey Times Square Billboard? Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

July 16, 2014, 7:54 AM EDT

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