Topic: Social Media
Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this week plans to promote Monsters…
Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when…
Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to reintroduce itself to the masses. The campaign will run…
Well before the Internet, the quick-serve restaurant industry was challenged by disgusting tales or urban legends of what possibly happens to customer food before it's on the table. Social media…
Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…
Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…
In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…
A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest…
It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…
JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…
