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Topic: Social Media

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

December 16, 2014, 8:00 AM EST

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

The Curious Case of Ariana Grande's Vanishing Instagrams She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

December 12, 2014, 1:08 PM EST

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes Will celebrate 'what it means to be a man today'

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove…

December 10, 2014, 10:19 AM EST

Here Are the Top 10 Most Loved Brands in Social Media From November MTV, Friskies and a surprise luxury player made the grade

Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc. And today the British Columbia-based tech player is…

December 10, 2014, 9:00 AM EST

Here's How GM Uses Social Data to Improve Cars Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

December 8, 2014, 12:20 PM EST

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

December 8, 2014, 11:49 AM EST

Victoria's Secret Shows There's Something About Airplanes and Social Media 20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit…

December 4, 2014, 1:44 PM EST

5 Social Media Hacks Every Marketer Should Know Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

November 25, 2014, 7:04 AM EST

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

November 17, 2014, 12:00 AM EST

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