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Topic: Social Media

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

Marketers are getting faster, smarter and more interactive

The eulogy for email has been in slow-clap mode for a while. With social app after app after app promising to make communication faster than it already is, it's become…

Infographic: Tennis Stars Use Social Media to Showcase Brands

Leveraging large followings in endorsement deals

Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC.…

Fond Farewells Flood Twitter After Death of Burt's Bees Co-founder

Burt Shavitz, 80, was an artisanal marketing pioneer

Burt's Bees cofounder Burt Shavitz has passed away at the age of 80, and fans of his quirky brand are flooding social media with remembrances. Shavitz was the namesake and face…

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media

And then take home a big award

IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all.  But it wasn't until a year ago…

5 Ways Brands Can Get Away From Collecting 'Likes' and Do Better on Social

Lessons from Social@Ogilvy and SurveyMonkey

For brands to successfully use social media to help achieve their business goals, they need to move away from simply collecting likes and getting retweets and instead provide relevant, genuine…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

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