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Topic: Social ads

Coming Soon: Ads on Instagram

Facebook-owned company promises to take it slow

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if…

Pinterest Will Test First Ad Units, Promises Transparency

CEO: definitely no banners

Pinterest plans to test a promoted unit product with a select group of undisclosed businesses as it dips its toes into advertising for the first time. Ben Silbermann, CEO of…

Phoenix Marketing Combines Traditional Ads With Digital Data

McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

Facebook Makes Play for Local Ads

Shutterstock deal gives small marketers options for images

Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images. The companies' partnership—financial terms were not disclosed—is designed to arm small-…

Facebook Says It Has 101 Million Daily Mobile U.S. Users

Breaks out domestic data and for the U.K.

Facebook would like advertisers in the United States and Britain to have a better idea of its platform's reach is in those countries, so it's self-reporting its mobile and Web…

Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

Facebook's Mobile App Offers OpenTable Reservations

Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars

Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

Facebook Mobile Swells to 41% of Its Ad Sales

Digital giant's Q2 revenue hits $1.81 billion, 'an astounding surge'

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street…

Facebook Commerce May Be Better Run by Twentysomethings

Social savviness boosts sales, SMBs say

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging the digital savviness of twentysomethings. It raises the question…

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