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Topic: Social ads

Digital Marketers Jump on DOMA Decision

MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

Turtle Wax Winning the Social Media Race With New Campaign

Beating competitors' stats

Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…

Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers'

Social giant cutting ad unit roster dramatically

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…

Real-Time Facebook and Twitter Ads App Debuts

Shift turns posts and tweets into promos

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them…

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

Young Tumblr Marketers Have Strong Advice for Yahoo

Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

Early Stats on How Facebook Exchange Ads Perform in News Feed

Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads

Marketing biz swelled 56 percent to $74.8 million in Q1

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…

Facebook Served 39 Percent More Ad Impressions in Q1

Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

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