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Topic: Social ads

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Turtle Wax Winning the Social Media Race With New Campaign Beating competitors' stats

Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…

June 10, 2013, 10:54 PM EDT

Facebook Morphs Sponsored Stories, Kills Online Part of 'Offers' Social giant cutting ad unit roster dramatically

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play. The Menlo Park,…

June 6, 2013, 5:24 PM EDT

Real-Time Facebook and Twitter Ads App Debuts Shift turns posts and tweets into promos

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them…

June 6, 2013, 8:00 AM EDT

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Young Tumblr Marketers Have Strong Advice for Yahoo Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

May 20, 2013, 2:21 PM EDT

Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads Marketing biz swelled 56 percent to $74.8 million in Q1

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…

May 2, 2013, 8:06 PM EDT

Facebook Served 39 Percent More Ad Impressions in Q1 Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

May 1, 2013, 7:00 PM EDT

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

April 30, 2013, 4:17 PM EDT

360i, Draftfcb Take Top Facebook Studio Awards for Oreo Campaign 14 judges award 37 finalists

Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…

April 29, 2013, 9:43 AM EDT

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