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Young Tumblr Marketers Have Strong Advice for Yahoo Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

May 20, 2013, 2:21 PM EDT

Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads Marketing biz swelled 56 percent to $74.8 million in Q1

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…

May 2, 2013, 8:06 PM EDT

Facebook Served 39 Percent More Ad Impressions in Q1 Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

May 1, 2013, 7:00 PM EDT

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

April 30, 2013, 4:17 PM EDT

360i, Draftfcb Take Top Facebook Studio Awards for Oreo Campaign 14 judges award 37 finalists

Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…

April 29, 2013, 9:43 AM EDT

Pepsi Next Videos Get 'Sexy' in English and Spanish Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

April 22, 2013, 12:00 AM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Twitter Drops Music App, Amps Up Media Ambitions Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

April 18, 2013, 12:55 PM EDT

Mobile Advertising Skyrocketed 111% Last Year IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

April 16, 2013, 11:00 AM EDT

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