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3 Twitter Ad Trends for USA Vs. Germany World Cup Face-Off Surprisingly, no Promoted Tweets on a big page

Today's USA vs. Germany World Cup match has already garnered a few interesting developments in terms of brands buying Promoted Tweets. 1. #USAvsGermany is not (totally) for sale.  When you click…

June 26, 2014, 1:21 PM EDT

Local Instagram Photos Spike Coffee Chain's Facebook Ad Performance Service repurposes consumer and brand pics

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads. The Coffee Bean & Tea Leaf has been testing the…

January 14, 2014, 6:00 AM EST

Toyota Is Using Instagram Videos in Its Facebook Ads Carmaker pushes Tundra model with new Moontoast tool

Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on…

November 25, 2013, 2:58 PM EST

Google's New Ads Will Include Familiar Faces Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

October 11, 2013, 11:44 AM EDT

Coming Soon: Ads on Instagram Facebook-owned company promises to take it slow

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if…

October 3, 2013, 4:39 PM EDT

Pinterest Will Test First Ad Units, Promises Transparency CEO: definitely no banners

Pinterest plans to test a promoted unit product with a select group of undisclosed businesses as it dips its toes into advertising for the first time. Ben Silbermann, CEO of…

September 19, 2013, 3:48 PM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

Facebook Makes Play for Local Ads Shutterstock deal gives small marketers options for images

Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images. The companies' partnership—financial terms were not disclosed—is designed to arm small-…

August 22, 2013, 1:54 PM EDT

Facebook Says It Has 101 Million Daily Mobile U.S. Users Breaks out domestic data and for the U.K.

Facebook would like advertisers in the United States and Britain to have a better idea of its platform's reach is in those countries, so it's self-reporting its mobile and Web…

August 13, 2013, 6:26 PM EDT

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

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