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Topic: Social ads

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Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

January 27, 2015, 6:02 PM EST

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

January 27, 2015, 11:43 AM EST

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions? New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

January 14, 2015, 1:14 PM EST

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media This strategy is a head-scratcher

Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms…

October 16, 2014, 7:24 PM EDT

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014 Research shows social giant's digital dominance

Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10…

September 18, 2014, 5:40 PM EDT

Twitter Bolsters Audience-Based Ad Targeting Marketers can create lists from email addresses and mobile numbers

Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with…

September 16, 2014, 6:07 PM EDT

Shell Shows More Gas Brands Could Fuel Up on Social Media Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

August 22, 2014, 4:07 PM EDT

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges Half of publishers are still figuring it out

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle…

August 13, 2014, 10:34 AM EDT

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

August 12, 2014, 5:27 PM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

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