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Topic: Secret

P&G's Secret Takes on Young Women's Stresses, Beginning With the Wage Gap

W+K campaign connects 'stress sweat' to generational struggles

Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political, gender-based struggles—and not…

Inside AOL's Live Experiment

Anchor auditions, real-time video ads and an attempt at doing cable on the Web

Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her…

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