Topic: music streaming

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Launches programmatic audio advertising

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70…

Pandora's First CMO Is Leaving the Company, the Latest in a String of Leadership Changes

Simon Fleming-Wood steps down

After joining Pandora in 2011 as the company's first chief marketing officer, Simon Fleming-Wood is stepping down from the role. The move comes on the heels of last week's news that…

Las Vegas Made an Extra $110 Million in Tourism Revenue Thanks to Digital Ads and Pandora

Mashing up music and location metrics

Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the…

This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

Free All Media turns from music downloads to video advertising

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model…

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

Music Giant Sony Questions the Value of 'Freemium' Music Streaming

Could mean artists like Pitbull will exit such services as well

Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial officer…

Spotify May Be Responsible for Nearly 7% of All Global Music Sales

And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

Brands Give Out One Hour of Free Music With New Pandora Ads

Fox and Sony Playstation are first to ink deals

Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox,…