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Topic: music streaming

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

Music Giant Sony Questions the Value of 'Freemium' Music Streaming

Could mean artists like Pitbull will exit such services as well

Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial officer…

Spotify May Be Responsible for Nearly 7% of All Global Music Sales

And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

Brands Give Out One Hour of Free Music With New Pandora Ads

Fox and Sony Playstation are first to ink deals

Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox,…

Leaked Screenshots Reveal Upcoming YouTube Music Service

Launch expected soon

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind. The tech blog Android Police got hold of the images, which…

Google Boosts Music Offerings With Songza Deal

Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

Romance Flick Wants to Connect Lovers on Spotify in Marketing Campaign

Calling it the 'Tinder of Music'

Harvey Weinstein is turning movie-making into matchmaking with a marketing campaign on Spotify to promote the summer romance flick Begin Again. The Weinstein Co. created a digital hub that connects to…

Amazon Reportedly Will Launch Music-Streaming Service This Summer

Just the latest premium service from e-commerce giant

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three…

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