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Topic: Hulu Plus

Hulu's Deal With Strata Opens the Door to More Effective Local Ad Buying

Majority of its viewers still use ad-supported option

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an…

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Direct Publisher eliminates app-building hassle

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of…

Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming

Report says millennials watch it more than originals

Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers…

Showtime and Hulu Explain Why Their Brands are Pulling Double Duty

Two names, four products: will it confuse consumers?

Do you use Hulu, or Hulu? And do you subscribe to Showtime, or Showtime? No, those weren't typos. The two words I repeated in the previous paragraph are actually referring to…

Hulu Will Offer Showtime's New Streaming Service at a Discount

It will be $2 cheaper per month for subscribers

Two weeks after revealing that its upcoming stand-alone streaming service would be priced $4 less than HBO Now, Showtime has announced that it will be even cheaper for Hulu subscribers. The…

Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

The streaming service pulls off its biggest coup yet

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming…

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

Is Hulu Ready to Take on Netflix and Amazon?

The streaming pioneer adds star power to juice up its lineup

When Hulu launched in 2008, the ad-supported streaming service wasn't a big priority for owners Fox, Disney and NBC. "It was like, if the ship is going to blow, at…

How Are These 12 Classic TV Shows Still Not on Streaming?

Our wish list of the fun, formative and forgotten

Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of M*A*S*H. So what's…

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

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