Topic: Hulu Plus
Type
Multiple Syndication Partners for CBS’ The Good Wife
Cable, streaming, local stations package worth $2 million per episode
Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multiwindow deal that involves a basic cable network…
American Express, Xbox Sync Up to Change Up Console Advertising
Companies piloting offers program in Halo 4
Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…
Discovery App Looks to Own TV Experience
Matcha.tv inks partnerships with HBO, Turner, other programmers
The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only…
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