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Topic: Health

SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

Book your classes, then disconnect and ride

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

American Heart Association Gets Emotional

Dalton Agency leads rebranding

The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource. The $4 million campaign, which includes digital,…

Nike FuelBand and Other Health Wearables Have Branding Issues

Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide…

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit

Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

Adweek's Top 5 Commercials of the Week: Dec. 1-6

Holiday humor, the human body and a selfie shootout. Vote for your favorite spot

Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to chuckle-inducing,…

Welcome to the New Face of Big Pharma

On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

Ad of the Day: St. John Ambulance Terrifies You (Again) Into Thinking About First Aid

BBH's latest kick in the gut

Few client-agency teams do scare tactics quite as well as St. John Ambulance and BBH London. With their artful yet horrifying set pieces about the importance of knowing first aid, the…

Coca-Cola Ad Defends Aspartame

Beverage giant continues push back against health concerns

Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame. A print ad touting the safety of artificial sweeteners was slated to run today…

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