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Topic: Health

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

Ad of the Day: BBDO Turns to 3-D Stop-Motion Animation for These Lovely Autism PSAs

A whole imagined world

BBDO New York and the Ad Council have unveiled a beautiful new campaign for Autism Speaks, the autism science and advocacy group, using lovely 3-D stop-motion animation to tell the…

Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories

Pereira & O'Dell extends the 'More science. Less fear' campaign

Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer…

SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

Book your classes, then disconnect and ride

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

Apple Blocks Developers From Selling User Health Data to Marketers

Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

American Heart Association Gets Emotional

Dalton Agency leads rebranding

The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource. The $4 million campaign, which includes digital,…

Nike FuelBand and Other Health Wearables Have Branding Issues

Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide…

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit

Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

Adweek's Top 5 Commercials of the Week: Dec. 1-6

Holiday humor, the human body and a selfie shootout. Vote for your favorite spot

Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to chuckle-inducing,…

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