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Topic: Health

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

January 22, 2014, 7:28 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 1-6 Holiday humor, the human body and a selfie shootout. Vote for your favorite spot

Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to chuckle-inducing,…

December 6, 2013, 5:07 AM EST

Welcome to the New Face of Big Pharma On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

September 29, 2013, 10:21 PM EDT

Ad of the Day: St. John Ambulance Terrifies You (Again) Into Thinking About First Aid BBH's latest kick in the gut

Few client-agency teams do scare tactics quite as well as St. John Ambulance and BBH London. With their artful yet horrifying set pieces about the importance of knowing first aid, the…

September 16, 2013, 10:13 AM EDT

Coca-Cola Ad Defends Aspartame Beverage giant continues push back against health concerns

Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame. A print ad touting the safety of artificial sweeteners was slated to run today…

August 14, 2013, 12:33 PM EDT

Twinkies Are Back! Now What? As the 83-year-old snack returns to shelves, the road ahead may not be soft and spongy

When Hostess Twinkies return to store shelves next month, they’ll epitomize one of branding’s rarest feats: a return from the dead. But while the snack’s resurgence (courtesy of a $410…

June 27, 2013, 12:42 PM EDT

Ad of the Day: Coca-Cola The soda giant makes an awkward first stab at addressing obesity

Skinny, happy people drink soda too, says Coca-Cola. The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on the…

January 15, 2013, 4:51 PM EST

First Mover: Bill Phillips The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…

January 14, 2013, 12:02 AM EST

How Much Are New Year's Resolutions Worth? Answer: They're big business for brands

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…

January 14, 2013, 12:00 AM EST

Coca-Cola’s New Exercise Tool How far do you need to walk to burn off that sugary soft drink?

Coca-Cola seems to be taking the soda and obesity debate to heart. The latest salvo: an online tool that reveals how much time you have to spend walking, washing windows…

December 7, 2012, 7:50 AM EST

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