Topic: Gm

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Company can reach 70 to 80 million, according to CMO

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook,…

Leader of McCann's General Motors Account Will Take on Even Bigger Role

Bill Kolb named president, diversified agencies

Bill Kolb, the McCann Worldgroup rising star who has been overseeing all of the company's General Motors' business, has been promoted to president, diversified agencies, a new role where he'll…

At CES, General Motors Becomes First Automaker to Livestream on Facebook

Event rolled out the electric Chevy Bolt EV

If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Instagram's Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad

Many images, one story

Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows. A carousel is simply one…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

Fewer automakers play in this year's Big Game

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.  This year's commercial…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…