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Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

The 2014 Media All-Stars The crème de la crème of the media agency world share their stories of innovation and success

Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology…

April 13, 2014, 8:57 PM EDT

These Brands Won't Be Attending the Oscars Plus, Dreft helps bring the world a new Jonas baby

These Brands Won't Be Attending the Oscars

February 4, 2014, 1:00 PM EST

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3 Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

December 16, 2013, 2:03 PM EST

General Motors Names Mary Barra CEO in Historic Appointment First female to have the role at a major U.S. automotive company

General Motors chief exec Dan Akerson plans to retire in January, and the carmaker has tapped Mary Barra as his successor, making her the first female CEO of a major…

December 10, 2013, 11:08 AM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

Yahoo Still Looking to Ignite Tumblr's Ad Potential Target is 2014

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap…

October 27, 2013, 10:46 PM EDT

Study: ESPN Fans Big on Cars, Bars Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

September 6, 2013, 11:00 AM EDT

MRM Chief Kolb Takes Worldgroup Lead on GM Oversees Detroit units

Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the…

May 30, 2013, 10:47 AM EDT

GM Bookends Facebook's Comeback Story Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

April 10, 2013, 3:26 PM EDT

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