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Topic: Gm

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

Fewer automakers play in this year's Big Game

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game.  This year's commercial…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

The 2014 Media All-Stars

The crème de la crème of the media agency world share their stories of innovation and success

Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology…

These Brands Won't Be Attending the Oscars

Plus, Dreft helps bring the world a new Jonas baby

These Brands Won't Be Attending the Oscars

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

General Motors Names Mary Barra CEO in Historic Appointment

First female to have the role at a major U.S. automotive company

General Motors chief exec Dan Akerson plans to retire in January, and the carmaker has tapped Mary Barra as his successor, making her the first female CEO of a major…

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated]

Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

Yahoo Still Looking to Ignite Tumblr's Ad Potential

Target is 2014

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap…

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