Topic: Gm
General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…
Maybe it’s a sign of the times. Like the global Chevrolet creative review before it, the outcome of Johnson & Johnson’s ongoing global creative review won’t hinge on creative or…
To get women in the driver’s seat in the 1950s, General Motors hired the “Damsels of Design,” an all-female team of auto designers who created female-friendly models like the Chevy…
Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…
General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010. In…
A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…
As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new…
If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…
General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…
