Advertisement

Topic: Espn

3 Reasons McDonald's World Cup Has Already Been Memorable Two good, one not so good

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why. 1. Sneaky stockings According to…

June 13, 2014, 4:35 PM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

ESPN, Univision Gear Up for World Cup Digital Play U.S. networks integrating mobile, social into coverage

The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms. "We know it's…

June 12, 2014, 1:20 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

George Bodenheimer to Leave ESPN Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

May 28, 2014, 11:51 AM EDT

ESPN Celebrates the Weird, Wonderful Time Warp That Happens During the World Cup Day or night, you're on Brazil time

We're only 16 days away from the start of the World Cup. And ESPN—which will present all 64 matches of the quadrennial tournament across the ESPN, ESPN2 and ABC networks—released…

May 27, 2014, 3:52 PM EDT

Jamie Horowitz Jumps From ESPN to NBC’s Today Show Veteran producer joins the morning wars on Dec. 1

The worst-kept secret in morning news officially was let out of the bag today, as NBC confirmed that veteran ESPN producer Jamie Horowitz will take the helm at the Today…

May 7, 2014, 5:27 PM EDT

NBCUniversal Strikes Gold With Megawatt Olympics Deal Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

May 7, 2014, 1:26 PM EDT

The World Cup Is All Anyone Wants to Talk About in ESPN's New Ad W+K starts the conversation

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer…

May 2, 2014, 12:52 PM EDT

NBA Bans Donald Sterling for Life Commissioner Adam Silver brings the hammer down on Clippers owner

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference…

April 29, 2014, 3:42 PM EDT

Advertisement