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Topic: email marketing

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square…

Infographic: What Marketers Talked About Most in 2014

CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

Sony Is Targeting Influencers' Real-Life Friends

It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

Gmail's Unsubscribe Button Could Be a Huge Blow to Email Marketers

Lists will shrink

How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have…

BrandShare Content From Campaign Monitor
What Is the Future of Email Marketing?

Mobile vs. desktop trends report

Email is increasingly read on mobile devices, but that doesn't mean the desktop is no longer relevant to marketers.

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

Social and Native Ads Are More Effective Than Email, Study Says

Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads

Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

RadioShack's Holiday Emails Will Change in Real Time

Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

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