Topic: email marketing
Type
Pep Boys Gives iCrossing All of Its Digital Work
Zimmerman loses account to search pioneer
Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm…
Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand
Leesa Eichberger emphasizes social engagement
Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…
Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever
Ousted after bad earnings report
Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out. The Groupon founder was fired from the company's CEO position today after a…
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