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Topic: coffee

How a Topless Mermaid Made the Starbucks Cup an Icon She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

September 29, 2014, 12:07 AM EDT

This Brilliantly Designed Alarm Clock Wakes You by Brewing a Cup of Coffee And looks damn good doing it

Tired of being awoken by talk radio or the dulcet default chimes of your smartphone? Maybe you'd like a nice cup of Ethiopia Yirgacheffe instead? The Barisieur is here to help.…

September 16, 2014, 11:42 AM EDT

Are Brands Better Than Sex? Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

June 18, 2014, 8:09 AM EDT

Barista Gorgeously Customizes His Customers' Cups at U.K. Starbucks Artist spends 40 hours on each

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on…

May 20, 2014, 4:28 PM EDT

Coffee Brand Pours You a Free Cup When You Yawn at Its Vending Machine These airport stunts never get tired

Vending machines have been developing unique personalities for some time. We've had generous ones, sadistic ones, patriotic ones. Now, we've got an exceedingly empathetic one. Check out the video below…

July 24, 2013, 1:56 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

'World's Strongest Coffee' Has 200% More Caffeine Death Wish turbocharges your daily drip

Here's a fun competitive niche: An upstate New York roaster has created what it calls "the world's strongest coffee," an eco-friendly gourmet brew with 200 percent more caffeine than the…

August 1, 2012, 9:16 AM EDT

Taxi Embraces Sweden in Gevalia Campaign Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

February 17, 2012, 6:47 PM EST

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