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Topic: Cnn

VW of America Will Start Sponsoring CNN Documentaries Partnership brokered by MediaCom

Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during…

November 14, 2014, 2:48 PM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

CBS Prepares to Launch 24-hour Digital News Network Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York. The network—dubbed CBSN—is in the final stages of development, including getting trademarks for…

October 27, 2014, 3:50 PM EDT

The Deal Is Off Between Fox and Time Warner 21st Century Fox withdraws offer to buy out TWX

That was abrupt: 21st Century Fox today withdrew its long-discussed bid to acquire a controlling interest in Time Warner Entertainment, a megamerger that would have made the resulting entity so…

August 5, 2014, 4:29 PM EDT

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

July 18, 2014, 6:00 AM EDT

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

July 14, 2014, 6:23 AM EDT

Turner Nears the Upfront Finish Line Sources say company is writing 6% CPM bumps

As broadcast closes out this week, big kahuna cable conglomerate Turner is working on the last of its deals, with CPM increases around the 6 percent range and flat volume…

June 27, 2014, 3:47 PM EDT

Reports: Vice May Sell Major Stake to Time Warner Publisher might get $2.2 billion valuation

Vice could be suiting up to further embrace corporate culture. Sky News and the Financial Times both reported that the Brooklyn, N.Y.-based media player may be selling a large stake to…

June 9, 2014, 8:16 PM EDT

Fortune, Money Spinoff From CNNMoney.com Both titles finally have stand-alone sites

Time Inc. has been undergoing some major restructuring in anticipation of its split from Time Warner, now just days away. But there are some changes within the brands, too. Take,…

June 1, 2014, 5:36 PM EDT

Jake Tapper Leaps From the D.C. Beat to the Anchor's Chair Taking charge, his goal is to build TV's ‘front page’

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you…

May 25, 2014, 8:35 PM EDT

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