Cnn | Adweek Cnn | Adweek
Advertisement

Topic: Cnn

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

July 18, 2014, 6:00 AM EDT

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

July 14, 2014, 6:23 AM EDT

Turner Nears the Upfront Finish Line Sources say company is writing 6% CPM bumps

As broadcast closes out this week, big kahuna cable conglomerate Turner is working on the last of its deals, with CPM increases around the 6 percent range and flat volume…

June 27, 2014, 3:47 PM EDT

Reports: Vice May Sell Major Stake to Time Warner Publisher might get $2.2 billion valuation

Vice could be suiting up to further embrace corporate culture. Sky News and the Financial Times both reported that the Brooklyn, N.Y.-based media player may be selling a large stake to…

June 9, 2014, 8:16 PM EDT

Fortune, Money Spinoff From CNNMoney.com Both titles finally have stand-alone sites

Time Inc. has been undergoing some major restructuring in anticipation of its split from Time Warner, now just days away. But there are some changes within the brands, too. Take,…

June 1, 2014, 5:36 PM EDT

Jake Tapper Leaps From the D.C. Beat to the Anchor's Chair Taking charge, his goal is to build TV's ‘front page’

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you…

May 25, 2014, 8:35 PM EDT

CNN Bumps Up Original Programming 9 p.m. slot will now feature series and documentaries

In keeping with Jeff Zucker's mandate to evolve away from the traditional newscast, CNN in its  Thursday upfront presentation announced another surge in original programing. With the departure of Piers Morgan, the nightly…

April 10, 2014, 7:30 PM EDT

CNNx Promises It's a New Way to Watch News App lets users watch the past 24 hours on demand with bonus digital content

CNN embraced the digital component of its news service on Thursday when it announced CNNx, a new way to watch the network's programming. The app allows users to scroll through a…

April 10, 2014, 3:27 PM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Former TV News Stars Are Finding a Second Life Online Will audiences and advertisers follow?

Far from hearing crickets after streaming into the Internet abyss, former TV news talent are unearthing a flourishing market online. In mid-March, Katie Couric interviewed former New York Mayor Michael Bloomberg,…

March 30, 2014, 8:46 PM EDT

Advertisement