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ESPN Proves That Even Poker Videos Can Go Viral This card game just got real

ESPN is known for keeping sports fans on the edge of their seats with football, basketball and hockey coverage. But what about poker? This week’s top spot in the Adweek/VidIQ…

August 7, 2014, 3:21 PM EDT

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

August 4, 2014, 3:11 PM EDT

Tribune Company Rebrands as Tribune Media New name, logo and website reflect shift to digital, distribution

Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's…

August 4, 2014, 10:06 AM EDT

Devin SuperTramp Strikes YouTube Gold With Assassin’s Creed Reenactment Builds video game hype with stunts in Paris

YouTube influencer Devin SuperTramp’s newest mini-movie pushing Ubisoft’s upcoming video game Assassin’s Creed Unity is one of two newbies to this week’s Adweek/VidIQ top 10 Web series chart. The three-minute video…

July 31, 2014, 10:17 AM EDT

YouTubers Are Crazy for Cheesy Brazilian Videos P&G and L'Oréal win with quirky clips

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to…

July 30, 2014, 10:16 AM EDT

Branded Video Drives Budweiser's Latest Push for Made in America Once again partners with Vice's Noisey

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. A…

July 28, 2014, 5:07 PM EDT

BuzzFeed Video Is Trying to Change the Definition of Branded Content Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward…

July 28, 2014, 3:42 PM EDT

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

July 28, 2014, 10:58 AM EDT

Sarah Palin Rolls Out Her Own Internet TV Network Backed by Tapp, modeled on TheBlaze

Sarah Palin has announced the launch of The Sarah Palin Channel, a subscription-based Internet TV network that offers "unfiltered," direct access to the former vice presidential candidate, Alaska governor and…

July 28, 2014, 10:52 AM EDT

Fox Sports Digital Partners With Sporting News Media Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

July 28, 2014, 9:49 AM EDT

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