Advertisement

Television

:

Video

Machinima Is Ready to Own the Comic and Gamer Audience

Unveils super slate of fan-based content

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

AMC’s Plan for Life After Mad Men

As Don Draper says goodbye, the network looks to 2 Walking Dead series and Better Call Saul

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?"…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

And to help you 'live better'

If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials. While traditional news outlets like Bloomberg and Condé Nast…

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

Kin Community Gets Fit for NewFronts

SoulCycle hosts leading women's lifestyle YouTube collective

Kin Community gets the healthy living award at this year's NewFronts. Also, the earliest: 7:30 this morning at a SoulCycle in New York City.  Kin is the No. 1 lifestyle destination…

Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising…

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

Advertisement