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Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

12 Digital Marketing Stats You Should Know From the Last Week

Including some that could intrigue at the NewFronts

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Vice Returns to Its Action Sports Roots

In Off Day series, athletes explore the stories behind extreme activities

Vice Sports is returning to its extreme sports roots with the appropriately-titled new section Action. "The Action section within Vice Sports encompasses everything we've traditionally done: climbing, surf, snow, cycling, really…

Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter

Exclusive data from FreeWheel shows major growth in mobile, over-the-top devices

As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and…

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat. The social media platform and Univision Deportes are working together to share highlights from tonight's game, which…

Dennis Quaid's Viral Freak-Out Was Just a Funny or Die Stunt

And great marketing for his new drama on streaming network Crackle

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip was captured on…

Crackle Taps Dennis Quaid, Bryan Cranston for New Shows

Jerry Seinfeld returns to streaming network, and takes swipe at YouTube

As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another…

Study: Game of Thrones Leading the Charge for HBO Now Viewers

Consumption up 85 percent since stand-alone service was announced

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has…

MTV Wants to Livestream Its Movie Awards Into Viewers' Social Feeds

Periscope allows it to leverage its big Twitter following

MTV wants viewers to tune into its 2015 MTV Movie Awards on April 12, but it's not expecting them to just watch on TVs and connected devices. This year, the network…

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