Nigerian Email Brilliance

Editor’s note: Target Marketing and MarketingSherpa are teaming up to bring you some excellent videos about email marketing, fresh from the MarketingSherpa Email Summit. Check out the preview interview below, then sign up here to see an excerpt of the session and more from the summit, completely free.

Nigerian email scams clearly aren’t best practices for marketers trying to avoid being labeled as spammers, but what if there’s a hidden brilliance behind them that allows for better segmentation? Stephen J.

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