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Embracing the 'Future,' Discovery Goes All-In on Virtual Reality

Taps Mythbusters, Gold Rush stars to launch VR platform

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present. The company announced today it has launched its virtual-reality platform, Discovery VR. "Discovery Communications has…

The Players Tribune Will Launch Its First Branded Series Next Week

Powerade to sponsor 'From Somewhere'

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will…

Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall

Tests programmatic advertising waters

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service,…

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

This Short Film Is a Gripping Take on the NYPD's Stop-and-Frisk Policy

It's also an Adweek Watch Awards winner

Stop, a short film shot over two nights in Red Hook, Brooklyn, is a tense, minimalist statement on New York City's controversial stop-and-frisk policy. It's also the winner of Best Drama…

How L.A.'s Upright Citizens Brigade Theatre Filmed an Entire Improv Show on a Tiny Tour Bus

Vimeo releases 'Crash Test' today

Rob Huebel and Paul Scheer had an idea. They wanted to take their weekly live comedy show at the Upright Citizens Brigade Theatre in Los Angeles on the road. So…

NBCUniversal Invests $200 Million in BuzzFeed

Media giant just took a similar stake in Vox

Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed. "BuzzFeed has built…

For Playing House's Creators, Making Branded Content Is Easier Than Scripted TV

The USA spots were 'kind of a dream'

When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing…

How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling

The impact goes beyond your news feed

Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet. But when the volume…

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