Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media
Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan.
Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner.
General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which everything about media consumption has changed.
The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal.
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about $80 million a year.
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, the spirits company has confirmed.
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External View Consulting Group, the Los Angeles-based consultancy managing the search.
Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles office, though buying will be handled in New York as well.
Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus.