Google Now Controls 12 Percent of All Global Media Spend
Performance Marketing
Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media
Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business
Brand Marketing
Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals [...]
MediaVest Ends the Year With a Shot of Jack Daniels
Brand Marketing
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, [...]
Here Are the 4 Finalists in Brown-Forman’s Media Review
Brand Marketing
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of [...]
FX Networks Taps Zenith Media
Brand Marketing
Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles [...]
Electrolux Moves Business to Zenith Media
Brand Marketing
Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus.