Yahoo Ad Manager

Yahoo’s ‘Gemini’ Pairs Native Ads And Mobile Search

Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop for the two ad units could make a difference in attracting brand marketers.

It’s Like Déjà Vu All Over Again at Yahoo

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t.