Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop for the two ad units could make a difference in attracting brand marketers.
Until recently, its mobile search ads were available via the Bing Ads platform. Now they can be found with Yahoo's 10-month-old native promos through Gemini, which fits into the Yahoo Ad Manager platform that CEO Marissa Mayer unveiled in January at CES.
Yahoo is trying to catch up with Facebook and Twitter when it comes to grabbing mobile advertising market share.
