Worldwide Developers Conference

Everything Marketers Need to Know About Apple Music and New Mobile Software

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential treasure trove of music-related and mobile data should hold off on celebrating.

How Drake’s Vintage Jacket Nearly Stole the Apple Music Show

One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the hip-hop star, who sported an old-school varsity Apple jacket. And now, almost everyone on the Internet wants one. 

Apple to Challenge Spotify in Internet Radio

Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported.