ASME Announces 2014 National Magazine Award Nominees
Performance Marketing
The American Society of Magazine Editors released its list of finalists for the 2014 National Magazine Awards (or “Ellies,” as they’re known in the industry) today, and with a total [...]
Wired and Bon Appétit Collaborate on Food Issue
Performance Marketing
Bon Appétit and Wired might seem like strange bedfellows. But when you consider the ever-growing intersection of food and science (think molecular gastronomy, hotly debated GMOs), the magazines’ plans to [...]
Wired and Cisco Collaborate on Crowdsourced Tablet Mag
Performance Marketing
Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days.
Jill Abramson Isn’t a Fan of Native Advertising
Performance Marketing
New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson [...]
Condé Nast Entertainment Announces New Program Slate at NewFront
Performance Marketing
Condé Nast Entertainment announced plans to roll out 30 new Web series as it tries to extend its prestige brands to the fast-growing digital video space.
Target to Sell Wired-Endorsed Products
Performance Marketing
Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine.