Wired and Bon Appétit Collaborate on Food Issue

On newsstands in October


Bon Appétit and Wired might seem like strange bedfellows. But when you consider the ever-growing intersection of food and science (think molecular gastronomy, hotly debated GMOs), the magazines’ plans to team up on food editorial content starts to make sense.

The idea was hatched, fittingly, over lunch. Wired editor in chief Scott Dadich was planning a feature about MSG and umami and had been toying with the idea of building a food-themed issue around it. The magazine had done food issues before but from a strictly scientific viewpoint; this time, Dadich wanted to add a service component to help readers “enjoy the process of cooking and eating.”

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