When Priceline wrapped up its first agency review in a decade by sending its business to BBDO last fall, we predicted it would mark a departure for a brand long defined by William Shatner's campy "Negotiator" character.
The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he's not happy with what he reads. (Trust us, we've been there.) Mashable fell into Captain Kirk's crosshairs this afternoon after posting a tweet calling the actor a "teen girl" for asking Justin Bieber to follow him on Twitter.
These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during NBC's Super Bowl pregame coverage in his long-running role as spokesman for the online travel site. Kaley Cuoco-Sweeting also beams down for an appearance as the Negotiator's daughter in this 30-second spot from Butler, Shine, Stern & Partners. On game day, it won't leave you feeling deflated. (Or you can just enjoy it here and now. Whatever.)
Red alert! William Shatner is back as Priceline's Negotiator, delivering the first "online commencement speech for online universities" in this spot from Butler, Shine, Stern & Partners.
This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to the most "grizzly" loads.
Shatner's back, bitches! Sure, Priceline killed off his iconic "Negotiator" character in a bus crash a year ago. But we all knew that creative shift had about as much chance of sticking as a bad toupee in the wind.
One of Hollywood's biggest hams, William Shatner, talks turkey in State Farm's primer for Thanksgiving deep-frying safety. Behold nearly four minutes of an unholy trinity—Shatner, frozen turkeys and hot oil. Watch Shats emote like a madman as he's engulfed in cheesy CGI flames.
Those who appreciated the simple joy of the Eternal Moonwalk tribute to Michael Jackson will love The Long Khan, honoring William Shatner.