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When Priceline wrapped up its first agency review in a decade by sending its business to BBDO last fall, we predicted it would mark a departure for a brand long defined by William Shatner's campy "Negotiator" character.
We didn't realize how dramatic that break would be.
BBDO's first work for Priceline launches on TV this Sunday during the Super Bowl pre-game with a trio of spots covering a full range of disasters caused by a failure to make last-minute travel plans.
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