Kaley Cuoco and William Shatner Team Up for Priceline Spot

'Big Bang Theory' actress plays his daughter

Shatner's back, bitches! Sure, Priceline killed off his iconic "Negotiator" character in a bus crash a year ago. But we all knew that creative shift had about as much chance of sticking as a bad toupee in the wind. Shats returned last summer in the surfing spot, and now he stars with The Big Bang Theory's Kaley Cuoco in this cute new spot from Butler, Shine, Stern & Partners. Check out his awesome "younger dude" look as he tools up to an isolated monastery in a sports car. That shaggy hair (so long in back), that snappy goatee (so long in front), that leather cap covering any deficiencies up top! Guy's over 80, but he really does look 20 years younger in the most gloriously goofy way imaginable. Shats drops off a young blonde girl and returns two decades later, after she's mastered the art of negotiating travel deals. Turns out she's his daughter. Cuoco, 27, says of the role, "I think there's a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn't want to be William Shatner's daughter?" Damn straight! I'm a dude, and I'd jump at the chance. Bill and Kaley have decent chemistry, and I can definitely picture them at family reunions, over-emoting and deep frying turkeys. The commercial begs a question. If Shats is her father, who exactly is her "Moooooooom!?"

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.