WellPoint

WellPoint Is Now Anthem

The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday.

Healthcare Giant Pushes ‘ABCs of Disease’ Videos With Wide Ad Outlay

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans.