Weather Company

XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM

Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers’ Questions

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial intelligence—but not to discuss humanity's deepest issue

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Few marketing topics in the past couple of years have grown more in importance than data.

Former DISH Executive Takes the Reins at The Weather Channel

The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel Television Group.

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers

The Weather Channel may be pushing the strangest Twitter marketing gimmick yet.