With the Internet of Things Looming, the IAB Creates a Data Center for Excellence
Performance Marketing
Few marketing topics in the past couple of years have grown more in importance than data.
Weather Channel Aims Strange Twitter Gimmick at Storm Chasers
Performance Marketing
The Weather Channel may be pushing the strangest Twitter marketing gimmick yet.
Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns
Creativity
Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them, [...]
Video Gallery: Live From Hurricane Sandy
TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services [...]
Weather Channel’s Mobile Pitch for Barack and Mitt
Performance Marketing
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the [...]