Weather Channel

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Few marketing topics in the past couple of years have grown more in importance than data.

Former DISH Executive Takes the Reins at The Weather Channel

The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel Television Group.

Tide’s Shark Week Twitter Vine Is Bloody Good

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week.

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property.

Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers

The Weather Channel may be pushing the strangest Twitter marketing gimmick yet.

Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns

Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them, with the force of the breeze increasing for every public mention of #TornadoWeek on Twitter.

Video Gallery: Live From Hurricane Sandy

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services workers, local TV news reporters are among the first on the scene of any natural disaster.

Weather Channel’s Mobile Pitch for Barack and Mitt

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall.

Six Questions: David Kenny

Six Questions: David Kenny