How This Watchmaker Is Turning Rock Icons’ Clothes Into Classic Timepieces
Brand Marketing
Wouldn't it be cool to put on an old leather jacket that's been worn, torn and sweat-baptized by your favorite rock 'n' roll god? Well, assuming you can afford it, [...]
Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel
Creativity
"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering [...]
Perspective: Hey, Tough Guy
Brand Marketing
In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is [...]
Perspective: Here’s the Skinny
Brand Marketing
One of the lesser known dogfights of the branding world happens to belong to one of its most refined sectors: luxury wristwatches. And the brinkmanship is not about what you'd [...]
Marlon Brando’s Grandson: Not Your Typical Ad Model
Creativity
Celebrity descendants are standard fare in the fashion world, with the assumption being that they're spoiled brats coasting on the family name. Not so with Marlon Brando's grandson, Tuki Brando, [...]
Man mugged for watch stars in ad for watch
Creativity
This is pretty badass. Formula One racing boss Bernie Ecclestone was recently attacked by four muggers who stole his pricey Hublot watch, among other things. Ecclestone, 80, who was badly [...]