Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

'Days to Live' calculates how long you've got

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"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering a bunch of questions at the "Days to Live" website—some jokey (Did you emerge from your mom's womb laughing or crying?), some not (Do you drink? Do you take drugs? Do you drive?)—supposedly yields the number of days you have left to live. My number: 12,508 (a little over 34 years).

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