Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to him recently by Wieden + Kennedy) in a video Wednesday that opened Coca-Cola's annual meeting as it celebrates its 100th birthday.
The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.
Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to be a prescient move.
Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes.
NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer relationship management and mobile marketing to social media outreach and all types of digital ads. Account revenue is estimated at $3 million.
Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the creative account. The godfather of DQ parent Berkshire Hathaway does not appear in the spot—although a lookalike does pop up in the middle of it.