It's not often that a pen finds itself at the very center of an international event, but that's exactly what happened 52 years ago when John F. Kennedy visited Cologne, West Germany. His host was Chancellor Konrad Adenauer, who invited the young U.S. president to sign the Golden Book (Cologne's official guest book), then found he had no pen on him.
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.
CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on to a little more of China's Alibaba Group, which has become a cash cow for Yahoo.
CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source told Adweek. "They believe that their primary business day viewing is done in offices and therefore not monitored by Nielsen and underrepresented."
So much for a smooth flight: Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 million shares at $26 a piece. Shares jumped in the opening minutes of trading to as high as $50, but that was as good as it gets.
Most investors aren’t getting the early-bird special on Twitter shares. In fact, Twitter stock will cost $26, the final price just set by the company, for banking insiders with early access.
Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.
Twitter could be worth $48 a share, more than double what the company is likely to sell its stock for when it hits Wall Street in November, according to a new report.
$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million today as shares topped the four-figure threshold.