Meet the $935 Pen That Turns a Scribble Into a Status Symbol
Brand Marketing
It's not often that a pen finds itself at the very center of an international event, but that's exactly what happened 52 years ago when John F. Kennedy visited Cologne, [...]
Twitter Still Finding Its Wings in Bumpy IPO
Performance Marketing
So much for a smooth flight: Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 [...]
For Public, Twitter Shares Could Be $30 Before Trading Starts
Performance Marketing
Most investors aren’t getting the early-bird special on Twitter shares. In fact, Twitter stock will cost $26, the final price just set by the company, for banking insiders with early [...]
After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum
Performance Marketing
Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.
Wall Street Analyst: Twitter Stock $48 at High End
Performance Marketing
Twitter could be worth $48 a share, more than double what the company is likely to sell its stock for when it hits Wall Street in November, according to a [...]
Google’s $1,000 Stock Means Billions to Founders’ Bank Accounts
Performance Marketing
$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million [...]