Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015
Brand Marketing
Why should the players in packaged goods, financial services and cosmetics have all the fun?
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]
Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer
Brand Marketing
Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as [...]
Accounts in Review: Coke Joins the Long List of Media Searches
Brand Marketing
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]
Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account
Brand Marketing
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
Accounts in Review: The Media Searches Keep Piling Up
Brand Marketing
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their [...]