Ulta

This Breast Cancer Ad Goes From Despair to Joy Just by Reversing Its Own Script

Physical beauty may be the ultimate focus of this intense two-minute breast-cancer PSA from cosmetics chain Ulta—but the moving message it delivers is far from skin deep.

Digital Effort Looks to Help Ladies With Wardrobe Malfunctions

Hollywood Fashion Secrets—maker of "wardrobe malfunction" products for women like fashion tape—is launching a digital campaign today that plays up

Condé Nast Makes Deal With Beauty Chain

With circulation growth getting harder to come by, Condé Nast is going to the beauty aisle in search of new customers.