Twitter TV

Quaker’s Twitter TV Targeting Campaign Gets 16% Engagement Rate

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.

Why Apple’s Topsy Buy May Be All About Its Social TV Future

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space.