TRUSTe

Consumer Confidence in Online Privacy Hits 3-Year Low

The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low, according to new data from Truste, a global data privacy management company.

Consumers Fret About Privacy on Data Privacy Day

It's a sign of the times that we now have a Data Privacy Day, recognized not just in the United States, but also in Canada and 27 other countries. Lawmakers in the U.S. have promoted the day as a time for increased awareness on the part of consumers regarding safeguarding privacy and data online and on mobile devices. 

Publishers Drop Twice as Many Cookies as E-Commerce Sites

In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of cookies has everything to do with monetization.