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The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low, according to new data from Truste, a global data privacy management company.
A high percentage of Internet users—74 percent—said they were more concerned about their privacy this year than a year ago.
Surprisingly, when asked what caused the heightened concern, only 38 percent pointed to the reports of government surveillance, while 58 percent said it was businesses sharing their personal information with other companies.
Fewer consumers trust businesses with their data, down to 55 percent from 57 percent last year and 59 percent in 2012.