Totally Global Media

Global Ad Buys Might Finally Become a Reality

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a new world.” Other, hype

Hearst Launches Digital Cross-Country Sales Division

In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute cross-title buys. Then there's the difficulty of coordinating across time zones.