Hearst Launches Digital Cross-Country Sales Division

Totally Global Media to sell across Hearst and partner sites

In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute cross-title buys. Then there's the difficulty of coordinating across time zones. It’s enough of a hassle, in fact, that most advertisers don’t even attempt cross-country buys. Yet demand for such deals is on the rise as brands try to reach consumers globally while cutting their expenses.